Five-path Workflow | Project management, content development, brand identity, graphic design, publishing and distribution | Rochester, New York
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Typical workflow schematic
 
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  WORKFLOW FROM INITIAL MEETINGS THROUGH PROJECT COMPLETION
   
         

project
in

initial
meetings

1
project management
    Determine extent of
project
Estimate
costs, determine budget

Procure talent:
• internal
• external

Establish timelines Evaluate progress,
resolve
problems
Archive
project files:
• short-term
• long-term
Client billing;
vendor payment

content
development
  Work with client
to develop
conceptual
themes
Identify resources:
• writing
• photography
• data
• other

Establish
most effective presentation
of data

Write, rewrite
or fine-tune
copy
Proofread;
ensure
accuracy
Client sign-off
prior to
production

brand
identity
    Research
brand
history
Determine
current
and future requirements

Guidelines:
• logo
• color palette
• font palette
• photography
• tone of voice

Find links
to the brand
in the content
Present the
content in the
context of
the brand
parameters
Ensure that all collateral pieces reinforce the
brand message

graphic
design
   

Research:
• color
• imagery
• fonts
• culture

Prepare
initial
designs

Design
revisions
based on
client
feedback

Develop
chosen
design into
page layouts
Layout
revisions
based on
client
feedback
Fine-tune
layout and finalize
artwork
Client sign-off
prior to
production

publishing/
distribution
   

Establish
parameters:
• media
• color
• finishing
• distribution

Solicit and
evaluate bids;
communicate results to client

Write purchase
orders to selected
vendors

Keep vendors
on track
Final pre-production approvals
Arrange
distribution
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project
done

review & evaluation

         
   
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