Graphic Design Rochester, NY
  graphic design case studies


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We work hard to earn the trust of our clients. In the final analysis, this is our biggest reward. And although we’ve written a lot of words in this website about our service, the words that really ring true are not ours, but yours.

What would you say?

Impressed and delighted

“Since LaserMax has begun working with IDU Design, we have been impressed and delighted with their savvy and talent, not to mention thoughtful planning and disciplined execution. There are many instances where IDU completely delighted our team with the layout, graphic design elements. They really listened to our team and produced a result that we are proud of, and is now supporting positive business results. We look forward to doing more with IDU, and heartily recommend them.”

  • Susan Houde-Walter, CEO, LaserMax, Inc.

A true extension of my team

“I can’t applaud IDU enough for all the amazing work they do! Their responsiveness and creativity are crucial to the success of my business. They really are a true extension of my team and help bring my marketing vision to life.”

  • Jodi Wahl, Marketing Coordinator, IEC Electronics Corp.

Exactly what I was looking for

“I hired David and his team to develop a new logo for my business. I chose IDU Creative Services because David's own business name describes exactly what I was looking for ó to clearly identify my business. David is a good listener and was able to translate my words and thoughts into graphics. I am very pleased with the results and would not hesitate using IDU again in the future.”

  • Peggy Morgans, Owner, Parkway Window Works

Perfect combination

“I thoroughly enjoyed working with Dave and his team because they had the perfect combination of attention to overall strategy, as well as detail orientation, flexibility and timely delivery of projects.”

  • Linda Kurtz, former Senior Marketing Manager, Bayer Healthcare

Professional and effective

“The team at IDU Creative Services was a pleasure to work with. They collaborated with us to capture the message we wanted to convey on our web site, and offered a number of excellent ideas to get the look and feel right. In developing our logo, they took our input and generated a diversity of concept designs for us to evaluate. They then repeated this based on our reactions – very patiently – through about five iterations. It was a professional and effective process that helped us to rapidly converge on the final logo design. The company is well organized in their approach, and will deftly ‘manage the customer’ if you ask them to! We would not hesitate to recommend IDU, and will be using them again in the future.”

  • Kevin Kearney, Director of Business Development, D3 Engineering

A remarkable job

“David Wright quickly grasped our business model, then proceeded to tailor a message for the markets we wished to pursue. In doing so, he did a remarkable job balancing his suggestions with our wants. Often times, we deferred to David’s judgment on how things should be done and we were never disappointed with the final result. One of the biggest value adds for us was how well David respected the time he required of us; which allowed us to stay focused on growing the business and keeping the interruptions to a minimum.”

  • Joseph Burke, CEO and David Wagner, President & COO, Vanteon Corporation

Talented graphic artists

“What we liked most about IDU Creative Services was their effectiveness in creating a display that represented a balance of both the technical content and the look and feel we wanted displayed. The direction we provided on the aesthetics we wanted to see was quite abstract and disjointed. Yet David did a great job of listening to all that we asked for and incorporating that input into a design that evokes optimism and attractiveness that enhance the technical messages. The experience has convinced all of us of the value of talented graphic artists. We have returned to them for more work and will continue to do so.”

  • Gregory J. Michels, Vice President, Sigmadyne, Inc.

Most responsive

“David and the staff at IDU are simply the most responsive team of marketing professionals that I’ve had the pleasure to work with. No matter what my needs have been, David and his team have delivered professional solutions to meet my budget, schedule and strategic requirements.”

  • Chris Talbot, Director, Marketing Communications, PAETEC Communications

Very professional

“David Wright is a very talented graphic designer with a special ability to make his clients look like ‘a million bucks’. Working with David I have seen first hand the wide range of his skills, as he can translate his clients’ message into effective images with seamless execution, pleasing the most demanding requirements. David is very professional, an artist who takes great pride in his craft, and a generous and collaborative team player. It has been a real pleasure working with him and would welcome the opportunity to do it again.”

  • Kelly T. Mullaney, Owner/President, Working Art Media LLC

Responsive and creative

“Have been working with David on a number of Chevron projects, helping me in the production of marketing materials, user guides, advertisements, information bulletins, leaflets and brochures. David and his group are responsive and creative and play an important role in helping me to develop the best solution for my marketing activities. They understand the needs of my company and what we stand for.”

  • Wim De Tant, Marketing Coordinator, Chevron Marine Lubricants

Great results

“David was discovered by my VP of Marketing at Biophan, and led the development of a new logo, image and corporate message during a period of time when our market cap and share volume grew exponentially. He also helped us with several other corporate identities, and was easy to work with, and produced great results, for very reasonable dollars. I will be using him again in the future, on a new project I have underway, where the message matters.”

  • Michael Weiner, CEO, Technology Innovations

Instrumental in our marketing success

“I would highly recommend David Wright from IDU Creative Services in Rochester, NY. He was one of our top vendors at Allworx during my tenure, and he was instrumental in our marketing success. He can manage just about all aspects of marketing, branding, positioning, sales materials, etc. He is excellent to work with, a very good team player and has years of experience. He understands the makeup of a startup and can easily prioritize the projects that will pay the biggest dividends to the business. Plus, he is extremely good at taking complex products/services and creating an easy to understand (and view) value proposition.”

  • Sandra M. Gault, Principal/Executive Vice President Marketing, Allworx Corp. (2003 – 2008)

Integrity, strength and character

“I worked exclusively with David and IDU Creative Services during my tenure as Brands and Communications Manager at ChevronTexaco Fuel and Marine Marketing (FAMM). From designing and managing a high-profile tradeshow kiosk in Norway to preparing and distributing the annual FAMM calendar to more than 10,000 customers worldwide, David was my ‘right hand’ on all projects large and small, providing real-time solutions for a 24/7 workforce around the globe.

“The dedication, commitment and energy of David and his staff made my job so much easier. We were successful because David understands that success is about fostering teamwork, producing quality products and meeting endless deadlines. Thank you for a job well done!

“David — in all of my years in working with vendors, I truly felt that you were a partner and I had never felt that before with other vendors. I hesitate even to call you a vendor because you were family — you were a part of the marketing team! Your knowledge, insight, guidance was so very critical to my day-to-day success at FAMM. I have the utmost respect for your work because I know you as a person are filled with integrity, strength and character.”

  • Margaret T. (Tess) Edwards, MBA, Marketing Consultant, Austin, Texas

Always reliable

“My firm used David many, many times over a very long period of time and he was always reliable, very creative and reasonably priced.”

  • Jeffrey Siskind, CEO - President, Airline Stationery Co. Inc.

Part of the team

“One of our regular challenges in a truly international business is making sure we can be understood by many different nationalities and cultures. IDU understands this requirement and helps us get our message across whilst remaining loyal to our house style. When you are close to a project, it is sometimes difficult to explain its benefits to the outside world. Working with IDU helped to bridge that gap and David was always able to offer helpful suggestions and ask those awkward questions which get you to the right answer. IDU was very much part of the team and, despite being literally an ocean apart, communication was never a problem.”

  • Roger Stubbs, Regional Manager Marine Lubricants West,
    Chevron Global Marine Products

Always creative

“Dave did our original logo design and implementation. He worked with us on ideas, produced samples, and worked with us to develop a real solid company trademark. Dave also worked with us on various brochures, web work, and trade show backdrops. His work is always creative and done on time even when pushed ahead of schedule. I love his work.”

  • Steve Heveron-Smith, Vice President, Sales & Marketing, Lumetrics Inc.

Commitment to excellence

“David, your prompt and exceptional work made it easy to deliver on my promise of professional and innovative ads. Our organization values your partnership and commitment to excellence.”

  • Bernice J. Washington, Executive Manager, Bayer HealthCare Diabetes Care

  • Highest level

    “For graphic design and support, David has always provided my business the absolutely highest level of professional service.”

    • Michael E. Sarisky, Area Manager, Chevron Marine Lubricants

Very professional

“We at Allworx found David to be very professional. He was willing and able to work extraordinarily quickly to pull off large projects on a short time schedule — an absolute requirement for vendors to high-tech start ups. I would recommend David without reservation.”

  • George E. Daddis, Jr., PhD., President, Allworx Corp. (1998 – 2008)

Best design

“IDU has worked on a number of Chevron projects, helping me in the production of technical documents, user guides, software screens, information bulletins, leaflets and brochures. David and his group play an important role in helping me to develop the best design for our technical materials.”

  • Ing. Bert Van Cleemput, Field Service Engineer, Chevron Technology Ghent

Great experience

“David designed some promotional materials for our retail DVD product line. He immediately grasped the tone and feelings our title was trying to portray and translated those intangibles into designs that not only accurately reflected our intended mood, but also fit easily into the design standards of our existing corporate image. I'm not sure there was even a revision two — he nailed it the first time. He took care of everything, even the printing, so I didn't have to worry about a thing. Great work — great experience — great guy.”

  • Andrew Johnson, President, iMed Design, Inc.

Masterfully executed

“David has masterfully executed several design projects for me, including logo design, product packaging, brochures and website artwork. I have recommended David to others and I expect to continue using his design services in the months and years ahead.”

  • Michael Riedlinger, President, Technology Sales and Licensing Services

An integral part of our team

“David’s expertise is unmatched. His designs are fresh, very creative and thoroughly thought out. When designing for our busines it was important to David that he have a full understanding of our products, our vision and our message. Because he does most of the design for Allworx, a subsidiary of PAETEC, he sees the big picture. He instinctively knows all the pieces that are affected by a particular change or addition. He works truly, as an integral part of our team. In addition, David and his team are prompt, thorough and accurate. He brings HUGE value to our company.”

  • Mary Sheridan, Marketing Manager, PAETEC

Rave reviews

“David’s work is top-of-the-line. He truly understands the creative process. The work he and his group have produced for me over the years has received rave reviews — from highly complex modular company profile pieces and bioequivalency summaries to the simple sell sheet and direct response letters. He really listens to his clients, which is what I like most about the working relationship. I only have great things to say about David.”

  • Donna J. Bandal, MBA, Marketing Consultant, New York

High quality

“David was always a pleasure to work with, and able to generate high quality materials under very tight time constraints. We made some pretty unreasonable demands for fast turnaround, but David was always able to come through for us.”

  • John Lanzafame, Vice President for Business Development, Biophan Technologies, Inc.


“I loved working with David and the IDU team. They answer calls and emails quickly, and they are always friendly. David’s work is impeccable, creative, and his rates are very affordable. Also important, David doesn't let ego get in the way of his designs. He is always open to changes and rework. He is personable and professional. I would recommend IDU Creative Services for any project!”

  • Kari Wells, Technical Writer, Houston, TX

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or email to build success with our international,
national and local graphic design, brand design, web design, copy writing, photography or printing services. We will gladly provide insight and no-obligation estimates on your project.

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