Graphic Designer Rochester NY | Omni-ID Infographics
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graphic design case studies

Omni-ID Infographics

Completed June 2015
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Sometimes a picture is worth 1000 words — especially when the description of a technology product becomes so wordy that it starts looking like an encyclopedia entry. This was the situation facing Omni-ID's marketing team: how could they explain the complex nature of Omni-ID's RFID-based intelligent supply chains to customers and investors without using an unwieldy amount of text? They called their creative partner IDU to explore possibilities.

Based on very rough conceptual drawings provided by Tracy Gay, Vice President of Marketing for Omni-ID, the IDU Creative team proposed a simple and uniform format that could be used to show the process flow throughout an entire factory floor, or areas within the floor which could be highlighted to show additional detail. IDU designed a series of colorful, modular icons which could be combined in various configurations to illustrate the features and overall flow of Omni-ID's process, and created a series of infographics designed to explain the product at a glance or with minimal additional verbiage. The infographics were so useful that Omni-ID went on to commission additional icons for use in Web or print resources to explain other product elements in a consistent and easily-understood fashion, for example: common tasks on the factory floor, vertical markets using Omni-ID's intelligent supply chains, elements of the overall product offering (such as hardware, software and services, or software, link devices and RFID tags), and so on. This has become an ongoing process, with many of the infographics already placed in print and electronic media, and others created on an as-needed basis.

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Call 800-790-6021
or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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