Website Design Rochester NY | WordPress website design for Forerunner Technologies
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Forerunner Technologies Website

Completed May 2015
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Forerunner Technologies had outgrown its brand. Ten or twenty years ago they were a regional distributor of phone systems and refurbished equipment, but now they were a communications and data technology company with a national footprint and over $20 million in sales. Rick Taylor, EVP of Sales & Marketing, hired IDU Creative Services to help redefine their brand. In a series of consultations and on-site meetings in Long Island, IDU and the Forerunner leadership team established a new brand promise, brand essence and brand personality. And the work didn't stop there. The leadership team had an immediate and urgent goal of redesigning the website to present the new brand.

The team at IDU worked closely with Rick and his staff to define the new web content and create the most effective look and feel to express the new brand. In addition to determining the optimum site architecture for their proposed content, special care was given to selecting the most effective visuals to represent Forerunner's new national footprint and brand message. IDU pushed through the design and implementation of the new site in record time — including help with copy writing and copy editing — and launched the site to the full satisfaction of Forerunner's leadership team. After the launch of the site, IDU moved on to implementation of the new look and feel on other types of materials, including standing banners, email blasts and corporate identity pieces.

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Call 800-790-6021
or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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