Graphic Designer Rochester NY | APEX Rewards Program Campaign – web, email, direct mail, and print
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graphic design case studies

APEX Rewards Program Campaign

Completed February 2015
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Annie Ahari, Brand Director at Allworx, had her hands full. She was driving a big change in corporate messaging — from text-heavy tech-talk to a friendlier, more casual approach — while juggling a myriad of day-to-day management issues. Where should she begin? Annie turned to long-time Allworx creative partner IDU for help, and her first point of implementation would be the extensive Allworx Partner Apex Rewards Program.

Annie wrote a detailed creative brief describing the Apex campaign's goals and executional elements, then met with IDU's Creative Director to discuss the extent of the project. This campaign would be implemented in multiple media — web, email, direct mail, and print — and in a phased approach, with messages being delivered on certain dates or when specific milestones were achieved. Her first step was the rebranding of Apex Rewards Program, with a new logo and ancillary badging to indicate year and level of achievement. When this was accomplished after several rounds of concepts, IDU moved on to design the first full pieces: an Apex webpage for the partner portal and the first of several direct mail pieces. Annie wrote all-new content in a lighter, more playful tone of voice which IDU implemented in a design approach that evoked handwritten messages on a chalkboard, with simple line drawings to capture key concepts. This approach met with the full approval of the Allworx team, and more executional elements were added. As the new pieces were created, Annie launched them to the extensive roster of Allworx partners and distributors, with the goal of providing motivation and positive reinforcement to increased sales. Up next? Designing materials in support of the biggest product launch in Allworx history.

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