Graphic Designer Rochester NY | Forerunner Technologies Logo Redesign with Supporting Icons
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graphic design case studies

Logo Redesign with Supporting Icons

Completed November 2014
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Forerunner Technologies — a data and voice communications company headquartered on Long Island, New York — experienced significant growth in the past three years. During this time, their business model changed to the point that their visual identity no longer supported their corporate vision. To remedy the situation, Forerunner called in the experts at IDU Creative Services to redesign the logo and create supporting icons.

The logo redesign was complicated: although Forerunner needed to update their corporate look and feel, they did not want a radical change that would force them to lose their considerable investment in structural signage and vehicle wraps. The new logo and colors had to be derived from the existing logo in such a way that the new logo looked different but existing materials could still be used until the end of their shelf life. The artists at IDU re-drew the logo in a number of ways, and ultimately achieved a design which incorporated the old elements while presenting them in a fresh way. This received the approval of the Forerunner management team, but they wanted more. Their new business model was radically different, and they wanted a set of icons to show the core elements of the new business model at a glance. The artists at IDU created a complementary set of icons so that customers or prospects who knew Forerunner's approach could quickly understand how the new way was different. Coming soon: a full development of Forerunner's foundation brand concepts, new website and refreshed collateral.

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or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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