Graphic Designer Rochester NY | Lumetrics Brand Upgrade & Extension
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graphic design case studies

Lumetrics Brand Upgrade & Extension

Completed October 2014
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In 2003, IDU Creative Services designed the brand identity for Lumetrics, a technology company that designs and manufactures precision thickness measurement systems. Over the next several years, we created the look and feel of their industrial-strength OptiGauge units, as well as marketing collateral of various types, including materals for tradeshows, print, web and email. Now, after 11 years of steady growth and development, Lumetrics is engaged in a major extension of their product line, and turned to IDU to upgrade the brand look & feel of the new units and subsequent sales & marketing material.

Steve Heveron-Smith, Lumetrics’ Vice President of Business Development & Marketing, brought IDU in to review their entire line of products and consult on branding and naming, as well as the design of the new product line. After research and several meetings, IDU made a series of brand recommendations, also advising that Lumetrics take this opportunity to fold in a line of products added during an acquisition which had their own identity and make some revisions to their overall product naming nomenclature. These recommendations were accepted, and IDU proceeded with designing the graphical appearance of two new products and redesigning two existing products. IDU also consulted on creation of a launch plan with updated collateral and events, and designed collateral for an initial tradeshow pre-launch. As a result of our ongoing work for Lumetrics, Steve wrote us a nice endorsement. Next up? The heavy lifting of the hard launch.

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Call 800-790-6021
or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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