Rochester E-Commerce Website Designers | Web E-store for CY Safety Products
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CY Safety E-Commerce Website

Completed August 2014
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CY Plastics — a blow molding and injection molding company near Rochester, New York — had two important Web projects in the pipeline. One was a complete redesign of their corporate website, but the other — an e-commerce store for their fire safety product subsidiary — required complete payment processing and shipping capability for up to 30 products of various sizes and weights. Project manager Lisa Schaertl recruited IDU Creative Services to work on both projects simultaneously.

The marketing team wanted the CY Safety Products site to leverage the look and feel of the new corporate site, but it needed to stand apart because the customer base of fire safety professionals and civic officials was completely separate from the corporate target audience. CY's project specifications required that the site be built in a content management system (WordPress, in this case) so Lisa could maintain both sites in-house on an on-going basis. IDU Creative Services designed the new e-store with its own distinctive look, and included shipping & tax tables in the e-commerce back-end for efficient customer orders. Since IDU's successful design and implementation of the corporate website and e-commerce store, orders have been coming in, sales have been up, and Lisa has been well pleased with the outcome.




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or email team@idudesign.com for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

 
 
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