Graphic Designer Rochester NY | Bayer Tradeshow Bus Wrap
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Bayer Tradeshow Bus Wrap

Completed July 2014
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IDU is a trusted creative services vendor for Bayer, with over 3,600 projects completed to date. When Jim Wildman — National Account Manager for Bayer Healthcare Diabetes Care — needed materials for Cardinal's huge, annual RBC tradeshow in Washington DC, he turned again to IDU Creative Services.

Bayer's advertising venues included the shuttle buses between major transportation hubs and the Gaylord National Convention Center. IDU got to work creating design concepts to incorporate Jim's messaging, but unfortunately the advertising specifications were a moving target, shifting from half bus wrap, to full wrap, to side & back panels and back again. The IDU team worked hard to pin down the exact bus specifications, while preparing draft after draft under deadline conditions. Finally, at the 11th hour, exact specifications were negotiated and the bus wrap completed, along with signage for alternate bus models and placement. Concurrent with this project, IDU prepared a variety of marketing collateral for the RBC tradeshow as well as the AmerisourceBergen ThoughtSpot convention at the MGM Grand in Las Vegas. As always, Jim and the Diabetes Care management team were very pleased with IDU's work.




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or email team@idudesign.com for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

 
 
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