Graphic Designers Rochester | EuroMed Mini Sample Holders
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graphic design case studies

EuroMed Mini Sample Holders

Completed June 2014
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Donna Bandal, Product Manager — Product Manager, Business Development for EuroMed, Inc. — had hired IDU Creative Services previously for design work on a variety of projects and knew their strengths well. Tasked by EuroMed's Chief Sales & Marketing Officer to develop an innovative new method of presenting samples of the company's hydrocolloid bandages, Donna turned to the creative team at IDU for fresh concepts.

David met with the team at EuroMed's headquarters in metropolitan New York to discuss the company's design needs for their various industry segments (including OTC, OEM and R&D) and areas of expertise (including first aid, personal care and foot care). The problem? EuroMed's bandages came in various sizes and shapes, and tended to fall out of the existing sample holders or be unceremoniously stapled into an envelope or ziplock bag. IDU's solution? A series of mini tri-fold sample holders where the middle panel was a pocket which opened only on the left and was then sealed by closing the tri-fold. The new design was very successful at a series of tradeshows, and has already been reprinted several times. The trifolds were also repurposed as digital documents for use on euromedinc.com. Next up: a 9" x 12" sample holder for the OEM market with text and graphics printed on the clear acetate cover.



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