Rochester Graphic Designers | Website Design for LaserMax
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graphic design case studies

LaserMax Defense Website

Completed April 2014
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LaserMax, a global leader in hardened and miniaturized laser systems, has been designing and manufacturing patented laser sighting systems for personal, law enforcement and scientific use since 1989, and was now initiating a major push into the Defense market. When a web design project came up that LaserMax management deemed to be critical, they followed an internal recommendation, reached out to IDU Creative Services and got the project underway.

LaserMax CEO Susan Houde-Walter felt that the company's Defense web presence did not have the necessary focus or impact, so her marketing team tasked IDU with designing a new look and feel for the Defense site, while utilizing their current content management system DotNetNuke (DNN). After several meetings with the team and CEO Houde-Walter, IDU implemented a completely redesigned Defense site. The new site met with complete satisfaction from the team, and shortly after, LaserMax started generating some serious interest in their Defense products. The timing was perfect! At the conclusion of this project, CEO Susan Houde-Walter wrote a nice endorsement of IDU's work. Next up? Redesigning the company's overall homepage portal to direct traffic to the company's three focus areas: Personal Protection, Defense, and Industrial & Scientific.

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Call 800-790-6021
or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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