Graphic Design Rochester | Forerunner Collateral Refresh
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graphic design case studies

Forerunner Brand Refresh

Completed January 2014
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Forerunner Telecom first found IDU Creative Services through the “Recommended Vendors” section of Windstream's Allworx website, and in the years since then, they have used IDU heavily for a variety of print, email and web design work. In mid-2013, the company greatly expanded in size and scope and rebranded as Forerunner Technologies, necessitating a complete overhaul of their marketing presence.

After meeting with the company's management team at their headquarters in Long Island, New York, IDU created a prioritized list of recommendations to bring the company's messaging in line with their new business plan. Part of this was incorporating the new logo and color palette (designed by a third party) into Forerunner's existing library of marketing pieces, both print and electronic. Concentrating first on the Forerunner website, IDU implemented global changes and added pages specific to new products and services. In the second wave of materials, IDU created new corporate identity materials (letterhead, business cards, envelopes and labels), and offset printed a large supply of these for corporate use. IDU also provided Microsoft Office versions of the letterhead and invoices for email and desktop use. The third wave consisted of email blast templates, sales proposals, ads and standing banners. In early 2014, IDU designed a presentation folder and set of sellsheets for the sales force, and printed thousands of the four-color glossy for use in sales initiatives. When Gina Alpi, Forerunner's Marketing Coordinator, received them, she sent an email right away: “I got the flyers and they look amazing. Thank you so much!”

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Call 800-790-6021
or email for a free estimate on your project. We provide graphic design, brand design, web design and printing services to corporate clients, focusing on business-to-business marketing & technical communications in the areas of technology, industry and medical devices.

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