Rochester Graphic Designers | Website Design for DRTL Laboratories
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DRTL Website

Completed October 2013
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When Dynamic Research and Testing Laboratories opened their doors in Albuquerque, New Mexico, they asked a staff member make a quick website just to get something up on the Web. It served its purpose, but a few years later DRTL management decided it was time to hand off the website to a professional agency for a complete redesign. On the recommendation of Jodi Wahl, marketing coordinator at parent company IEC Electronics, they brought in IDU Creative Services to work on the project.

Jodi Wahl had worked with IDU on the lengthy process of redesigning the IEC Electronics website, and was confident that with the high quality and responsive customer service IDU offered, they would be up to the task. Mark Northrup, VP of Advanced Technical Operations & Strategy at IEC Electronics and head of DRTL, was pushing an aggressive timetable: he wanted 90% of the work done in two weeks. He also had ambitious goals of integrating Constant Contact, e-newsletters, event calendars and the monthly technology focus from the DRTL wall calendar in one location. IDU burned ahead on the project, preparing a test site within Mark's time frame and researching the best solution to his goals. With the test site established, IDU added content as it was provided, and when everything was in place and testing was completed, pushed the site live. The site was designed in the WordPress content management system, so in-house staff would be able to maintain it on an on-going basis. In a related project, IDU was tasked with designing and implementing corporate Twitter, FaceBook, Google+ and LinkedIn pages. These can be accessed from most pages on the website.




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