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graphic design case studies

ProVIEW Starter Kit Box

Completed August 2013
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As Omni-ID rolled out their industry-first ProVIEW System — RFID-enabled e-label tags and software used to eliminate paper labels, automate the inventory process and provide live updates of inventory asset status — they needed a sales tool to give customers hands-on experience with their award-winning e-labels and RFID tags. The engineers and marketing department at Omni-ID selected the best products to showcase, sourced a plain white box that folded to 11" x 6" x 3" with interior partitions to hold the selected products, then handed it off to IDU Creative Services for graphic design.

The outside of the box had to reflect the new look and feel, but the design was required to be generic enough to use with more than one type of of sample RFID tags and e-labels. The IDU team conducted conference calls with the Omni-ID marketing department to pin down the messaging, then created a series of designs using the new Branding Guidelines and visual approach. Although the interior of the box was unprinted, IDU took advantage of the way the partitions folded into the box to include color and text inside. IDU consulted closely with the box printer to ensure that the artwork design suited the printing process.

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