Rochester New York Graphic Designer | Global Sales Meeting Design and Printing
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graphic design case studies

Global Sales Meeting Materials

Completed July 2013
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Marketing to internal groups can be as important as marketing to external customers. IDU prepared an extensive list of materials for the 2013 Global Sales Meeting, designed to position the business unit for a succesful 2014.

The project started with development of a theme graphic for 2013, which was applied to a wide variety of materials distributed at the meeting. The next step was creating a set of coordinated wayfinding signage for the hotel and event venues, then designing PowerPoint templates and a series of 20 or more 24 x 18 and 36 x 24 posters. IDU also designed and printed presentation folders and 28 recognition certificates. The marketing team was very pleased with the results. On the final day of the meeting IDU received a phone-cam text from the audience floor showing a speaker in front of the huge PowerPoint projection and the message “Real thing looks much better than photo. All is good ... The slides look really good!”

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