Rochester Brand Design New York | Omni-ID Branding Guidelines
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graphic design case studies

Omni-ID Branding Guidelines

Completed June 2013
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Tracy Gay, Vice President of Marketing for Omni-ID, was not satisfied with the state of Omni-ID's brand. Without going through a full rebranding, she wanted to refocus the brand in a style that was more relevant to their customer base. After another well-respected design agency tried but failed to meet her expectations, Tracy interviewed David Wright, President and Creative Director of IDU Creative Services. Based on David's reputation and the strength of his suggestions, she gave him the green light to move ahead. The IDU team successfully revitalized the brand and Tracy awarded them a series of projects across different media, necessitating a redesign of the Omni-ID Branding Guidelines.

Although the logo and primary colors remained in place to leverage Omni-ID's brand equity, most of the other brand elements were redesigned, including secondary color palette, fonts, graphic elements and tone of voice. IDU defined the requirements of the brand and laid them out with clear instructions in an 11-page branding guidelines brochure. The brochure was provided in electronic format to vendors, publishers, partners and business units of Omni-ID. In addition to applying the new brand to Omni-ID's full range of marketing media — website, convention booths, brochures, posters, promotional giveways, and so on — IDU was also called upon to interface with Omni-ID's international business units, ensuring, for example, that web pages and brochures in China or the United Kingdom were in full compliance with the directives of Omni-ID corporate headquarters.




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