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graphic design case studies

Chevron Marine Brochures

Completed May 2013
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Chevron went through a major rebranding in 2005, when they changed their name from “ChevronTexaco” to “Chevron”. In late 2012, the Corporate Brand Identity department gave permission to move beyond the 2005 brand guidelines. Anxious to breathe new life into the Chevron Marine marketing materials, Chevron Marcom Specialist Barbara Licata contracted IDU Creative Services to redesign the full suite of Chevron Marine brochures.

Aware that this was the type of project where they could really shine, the team at IDU Creative worked hard on the project, conducting an audit of collateral from various Chevron business units, reviewing best practices, and carefully selecting graphic approaches which could present the Marine message in the most compelling fashion. IDU wrote and edited the text as necessary, searched thousands of photos for the most effective few, redesigned the pieces from the ground up, and created a look and feel which was fully endorsed by the Chevron marketing department. Very satisfied with the result, Chevron went on to contract IDU to apply the look and feel they created to many more pieces in the libary of Marine collateral. Four of the brochures are featured below:

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