Graphic Design Rochester NY | Allworx Marketing Collateral
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Allworx Marketing Collateral

Completed April 2013
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New product launches are the perfect opportunity to refresh and consolidate marketing collateral. When Allworx's increasing number of products — including the PowerFlex products described in our March 2013 Recent Projects posting — made their library of marketing materials too unwieldy, they called in trusted creative vendor IDU Creative Services to narrow the field.

As the Allworx corporation grew and added more products to their award-winning line of phone systems, the number of print collateral pieces increased from one
8-page brochure in 2003 to a confusing mix of multi-page brochures, fold-outs and sellsheets in 2012. As they rolled out new products in 2013, the marketing team set a goal of consolidating the collateral as much as possible. IDU designed a unique 6-page brochure with custom rear pocket, one 4-page “Products At A Glance” brochure, and a series of single-page product sheets. This format has worked very well, easily allowing the marketing team (and IDU) to create additional product sheets as new products are launched.



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