Rochester NY Graphic Designer | PowerFlex Hardware Graphics
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graphic design case studies

PowerFlex Hardware Graphics

Completed March 2013
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There are cases when the physical design of a piece of hardware puts impossible constraints on brand application. The Allworx PowerFlex product line is a case in point.

The shape of the box and placement of the ports did not allow the Allworx branding to maintain consistency with existing servers (which were all designed with the logo centered in a white half-oval under a red swoosh), or even within the PowerFlex product line. After extensive testing and design iterations, IDU Creative Services proposed using the red swoosh as a unifying element and moving the logo to available space lower on the hardware. Allworx agreed that this was the optimum solution, and IDU prepared final art of all graphics and lettering on the PowerFlex faceplates.



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