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graphic design case studies

Bayer Online Templates

Completed January 2013
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In an effort to consolidate collateral and provide an easy-to-use online catalog of customizable sales materials to account managers, Bayer HealthCare hired IDU Creative Services to design a series of 20–30 sell sheets targeted to health care professionals.

To make it easy for account managers to customize the sell sheets with the names of their national accounts and major health plans, IDU created templates with areas reserved for variable data. The templates were then uploaded to Bayer's Universal Graphics system, where account managers could log in, pick a piece of collateral, type in the customized names, and then order a quantity to be printed. Bayer sent a reference list of the available collateral to their account managers throughout the United States. When more serious revisions were required, account managers contacted IDU directly, and if the changes were extensive the piece was put through Bayer's legal and medical review process prior to release.

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