Graphic Designers New York | Walgreens End Cap Display
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graphic design case studies

Walgreens End Cap Display

Completed June 2012
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Bayer had just launched a new flagship product and purchased a high-profile endcap spot in 5,679 Walgreens locations across the United States. With almost 3,000 Bayer projects under their belt, IDU Creative Services was commissioned to create the graphics for the project.

For the duration of this project — approximately two months — IDU worked closely with the National Account Manager in charge, Bayer Corporate Branding and the printing and fulfillment company. We designed the graphic panels, product tray, insert card and removable price stickers, then laid out the graphics on two 44" x 33" sheets to be printed, scored and cut. The fully assembled endcap was 3' long and scheduled to be put on display in late October 2012 for National Diabetes Month. After the close of the project but before public release, Ellie Williams, National Account Manager for Walgreens, gave her final report: ”I received one at my house … it looks FANTASTIC!”

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