Web and Email Design Rochester | Windstream Email Newsletter
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Windstream Email Newsletter

Completed April 2012
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Eric Wortmann, Senior Marketing Manager for Windstream’s Integrated Solutions Group, needed an internal communications piece to enhance selling synergies between diverse business units under the Integrated Solutions Group umbrella. He brought in IDU to design and build his email newsletter.

After research and review of available options, IDU recommended implementing the email newsletter within the Act-On system, the email blast service already in place at Windstream Communications. Working from Eric’s newsletter name Twisted Pair (based on the wires used telephone networks), IDU created a custom logo, masthead and style, then designed the basic page layout to use as a template for ongoing issues, wrote and tested the HTML code, and added content for the initial issue. The newsletter required various response channels, so IDU created four response forms, as well as a ‘Thank You For Your Submission’ landing page and various email response links.



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