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graphic design case studies

BayRidge Dental Practice Logo

Completed October 2011, ongoing
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Joel Carangelo, DDS, was preparing to open an upscale dentistry practice in upstate New York. After researching logo design options on the Internet, he selected IDU Creative Services to design his logo because they had experience in the medical & dental industries and could help fulfill his other business needs, including printing of his office stationery and design of his website.

Dr. Carangelo had a definite clientele in mind for his new practice, and selected a high-visibility location on the major thoroughfare in Webster, NY as the ideal location. His building was visually distinctive, and he wanted his new logo to fit perfectly on the street-facing sides as a lighted channel sign with complementary awnings. Before the office construction was even complete, IDU was on-site, taking photos and measurements to ensure that the logo would work well in the available space. IDU consulted with sign makers, suggested various alternatives, finalized the art and delivered it to the selected vendor via FTP. Dr. Carangelo was very pleased with the work, and while the office and sign construction was being finished, commissioned IDU to create and print business cards and stationery, then design the company website, www.bayridgedentalcare.com.





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