When PAETEC needed to get the word out to their national sales force about generous new sales incentives, they called in IDU Creative to design the promotion.
PAETEC's sales force is aggressive, which helps explain PAETEC's growth to over $4 billion in revenue in just 10 years. Their sales force is also very well-rewarded, with generous sales incentive spiffs coming out every few months. But what use is a sales incentive if no one is aware of it? PAETEC knows that IDU Creative delivers when it comes time to attract attention and has sent many promotional campaigns to them for implementation, including these two surfing-themed flyers and email blasts. IDU created the concept, edited the text, laid out the pages for print, adapted the content to an email-friendly format, and finalized the work for delivery. What next? PAETEC is off to make their next billion dollars!
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