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graphic design case studies

PAETEC Calling Cards

Completed November 2010
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PAETEC commissioned IDU to redesign the telephone calling cards that their customers keep in their wallets.

After a design process that lasted almost a year, PAETEC released new calling cards for its residential and business customers. This included development of several classes of calling cards as well as shell letters for each class, with exhaustive testing for placement of the variable data to be printed on the cards and letters.

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