Chevon ad buys often include complementary print and online ads, requiring IDU to repurpose print ads as animated Web banners.
Print ads can usually be counted on to contain enough page space to support the advertising message, but online ads are more of a challenge. After IDU finished the creative work for several magazine ads promoting a new environmentally responsible lubricant product, the creative had to be adapted for animated use on the Internet. This has become an ongoing process as more ad buys come in.
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