IDU Creative Recent Projects | Diffinity product launch campaign | Graphic Design Rochester, New York
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Diffinity Product Launch

Initial design completed May 2010
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When Diffinity Genomics launched their revolutionary RapidTip DNA purification process, they called IDU back to design their marketing materials.

IDU was first hired by Diffinity during their startup period in 2009, to take them through the brand design process (brand definition, corporate logo, office stationery and templates, sellsheets, website design, package design, etc). One year later, with their first product commercialized and ready for launch, Diffinity called IDU back to develop the launch materials. For the Diffinity RapidTip launch, IDU designed and implemented direct mail, email blasts, animated Web banners, magazine ads and convention materials.

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