When Diffinity Genomics launched their revolutionary RapidTip DNA purification process, they called IDU back to design the materials.
IDU was first hired by Diffinity during their startup period in 2009, to take them through the brand design process (brand definition, corporate logo, office stationery and templates, sellsheets, website design, package design, etc). One year later, with their first product commercialized and ready for launch, Diffinity called IDU back to develop the launch materials. For the Diffinity RapidTip launch, IDU designed and implemented direct mail, email blasts, animated Web banners, magazine ads and convention materials.
To explore our work in greater depth, browse our online portfolio:
Select a category from the Portfolio Index at the top right and browse through a few examples of our work. If you have questions about an upcoming project of your own, contact
us and we’ll give you some ideas.
Call 800-790-6021 to
create your success with our Rochester graphic design, brand identity,
web design, copy writing, photography and printing services.