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Bayer ‘Refer a Friend’ Mailing

Completed April 2010
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Bayer was sending a mailing to over 100,000 registered users of their Breeze®2 meter, and called in a trusted vendor to design it.

With more than 2,000 projects already completed for them, Bayer Diabetes Care was confident in their pick of IDU Creative Services to design this direct mail piece. Based on the project goals, IDU proposed an eight-panel piece which folded down to 5" x 8" for mailing, with a die-cut cover and five perforated coupons. The coupons were later redefined as separate pieces, so the final mailing was six panels with individual coupons enclosed, sealed with fugitive glue along the outer edges.


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