New York Graphic Designers | Chevron Clarity product launch campaign
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graphic design rochester ny
Client: Chevron
Media: Print, web,
Project: Clarity brand logo. Detailed analysis and reports on options for the wordmark and how it would fit into the Chevron branding system, as well as multiple iterations of the logo, and preparation of final art in various color combinations and digital formats. With the identity in place, IDU went on to create many marketing pieces, including presentation folders, brochures, sellsheets, technical bulletins, trade show booths, posters, email blasts, magazine ads and animated Web banners on an ongoing basis. Our work with Chevron garnered a professional endorsement.

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