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Copy Writing

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In the space below, complete a 50-word essay on copy writing.

First, engage the reader’s interest with a unique benefit. Make a promise you later fulfill. Support your words with specific proof. Be succinct. Write each sentence to pull the reader, step by step, to the closing argument — IDU helps you succeed! Use lots of pictures. Check your word count. Done!

Click on each sample below to read a larger version.

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